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This web site nilsskold.se had the following in the homepage, "The world according to the." Our analyzers noticed that the website stated " I am a Experience Design Director at Apegroup." The Website also said " Where I design great digital products for clients. I like to build things. At the moment Im learning Swift to realise an app idea I have. Just like the rest of the world. In order to become a better design I write. Please check out my articles on Medium. Where I write longer article about interfaces or User Experience. I post links daily to great digital experiences." The website's header had nils sköld as the most important optimized keyword. It is followed by nils, UX, and UI which isn't as highly ranked as nils sköld. The next words nilsskold.se used was ID. UX Design was included but could not be seen by search parsers.